"If people can't see where feedback goes, they stop giving it."
Changed: the "sent to the city council" line on the results screen.
TU Wien · Design Thinking I & II · with aspern.mobil LAB
A university project for TU Wien. Cities want feedback from residents, but usually only ask through surveys and town halls, which most people skip. Our team designed a street wheel instead: spin it, answer one question, and see how your neighbours answered.
Cities want resident input, but usually only collect it through surveys and town halls, which reach the same small group of people each time.
A wheel you spin by hand. A colour sensor reads where it stops, shows a short question, and lets you see how others in the area answered.
I worked on interaction design, made sure what we designed could actually be built with the tools we had, and planned the two semesters.
In our final test, five people used it with no instructions, and all five figured it out on their own.
A working recreation of the real flow. Interaction is real; vote counts are illustrative.
TU Wien gave us Seestadt Aspern, a district being built from scratch on the edge of Vienna, and one theme. Everything else was ours to figure out.
Cities do want to hear from residents. The problem is usually the format: town halls and paper surveys, which reach a small, repeat group of people.
How might feedback feel less like paperwork and more like play?
Tightly knit team, long shared sessions. Named roles below, but most of us touched most things.
Loriane Unterweger
Project lead
Rita Kerkovits
Presentation & documentation
Gledisa Balliu me
Interaction, feasibility, planning
Eni Collaku
Tech & prototype development
Anahita Ramesht
User research & testing
Discovery · Read, then ask
25+ sources split five ways, then one expert interview each. Three of the five told us we were wrong about something.
Social framing beats points and badges. Make it playful, never a competition.
Thiel, 2016 · why the wheel has no score, no login"If people can't see where feedback goes, they stop giving it."
Changed: the "sent to the city council" line on the results screen.
"Sophisticated formats alienate the people you're trying to reach."
Changed: dropped art-installation ambitions for layered, low-effort engagement.
"Would you rather" gets priorities. Open questions get wish lists.
Changed: the question format, plus placement: somewhere with footfall already, like a park or café.
Temporary IDs give single-use voting without ever knowing who voted.
Changed: killed our planned email-verification step. Not needed.
The real fault line is longtime residents versus new arrivals.
Changed: every vote now ends by showing the neighbourhood's answer.
Cultural probes · Five painted shoeboxes
The interviews told us how participation works in general. To find out what this specific place actually felt like, we used a different method: probe kits we handed out ourselves. All five came back.
💌 Love Letter
Full of belonging and shared identity.
📍 Emotion Map
Clustered on Hannah-Arendt-Platz and the Seepark: our placement.
✅ Preference Checklist
Touchscreen won. Anonymity beat recognition.
🫙 Wish Jar
Became the actual question bank on the wheel.
A workshop, here, meant the whole team plus our tutor at a glass wall, sticky notes out, working through one question live: how do you turn "give your opinion" into something people actually want to do?
We mapped it as a game: how it starts, how a round plays out, how players decide, how it ends. Then we built the version we liked and tested it on real people.
Dice and debate
Two players argue opposite sides, audience votes a winner. Cut: arguing out loud is uncomfortable for a lot of people.
Board game on a map of Seestadt
Agree on a change, place a token on the map. Cut after tutor feedback: too much setup, too many rules to hold in your head.
Intruder in the District
Three players get the same question, one gets a slightly different one, the group finds the odd answer out.
Playtesting surfaced one problem worth keeping: quieter players struggled to speak up in front of the group. That's the reason the wheel ends in a single private tap, never a spoken answer.
The concept, end of semester one
Video not loading? watch it on YouTube directly.
Synthesis · Findings into decisions
We only kept a finding on this list if it actually changed something we built. If it didn't change a decision, we left it out.
We also wrote best- and worst-case scenarios around three fictional residents, Alma Meier, Emma Fischer and Jorge Ricardo, walked out in full in the concept video above.
We tested three times, moving from sketches to screens to the physical object. Navigation was rarely the issue people ran into. Our own judgement calls usually were.
Round 1 · Sketches
Eight segments looked fine on paper, unreadable at three metres. Four bought bigger type and room for icons.
Round 2 · Wireframe, 7 users
Round 3 · Cardboard mockup
Icons plus labels, confirmed. Voter counts and "goes to the council," added after testers asked for proof.
I would emphasise once again that my answer will be sent to the city council.
Mockup evaluation participantIdentity · Built from its own parts
We built the logo out of the wheel's own shapes: the "C" is drawn from pie-chart segments, the same shape as the result charts, and the "W" is two arcs plus the wheel's own pointer.
The palette is also the machine interface: the sensor reads these exact colours to know which topic you landed on. Branding decision and hardware constraint, at once.
The build · What's actually inside it
A colour sensor behind the pointer, a microcontroller, and a screen that reacts. Laser-cut MDF, hand-painted, spun on a screw. My job was feasibility: keeping the concept inside what we could actually build.
Planned
Lazy-susan turntable
Wobbled. Parts list kept growing.
Built
A screw as an axle
Fewer parts, no wobble.
| Component | Role | Source |
|---|---|---|
| Microcontroller | Serves the app, reads the sensor | Lab |
| RGB colour sensor | Reads the segment colour | Ordered |
| MDF sheets | Laser cut wheel + arrows | Lab |
| Monitor stand | Holds the wheel, kills wobble | Second-hand |
| Tablet | Display + input | Lab |
The real thing, spinning
Five people, told only it was a university project. No explanation of how it worked.
All five worked it out. The shape and the arrows did the explaining. Groups argued before tapping, which is exactly the informal debate the wheel was designed to provoke.
A civic tool lives or dies on whether people believe their input goes somewhere.
Team debrief, after the final testOutcome · Exhibited in Seestadt
Tablet UI, tech sheet, brochure, A1 poster, all one identity. Pitched live, in German, my third language.
What transfers to digital product
What I learned · The full process, once
This is the whole process laid out in order, across two semesters with the same team. The hardest constraint wasn't the one in the original brief — it turned out to be a light sensor and a piece of wood.
Material that didn't fit the main story but is still worth a look: an earlier wireframe result screen, a workshop whiteboard or two, the original scenario storyboard, and a couple of research photos.