Experience
I work across UI/UX, graphic design, and marketing, helping startups, agencies, and in-house teams turn business and technical requirements into usable digital products and clear brand communication. My work spans product UX for B2B and engineering-heavy platforms, e-commerce and DTC design, brand and marketing collateral, and website design and development, across industries including AI, industrial technology, hospitality, agriculture, finance, healthcare, and e-commerce.
Additional clients: Innova Connect AI (AI executive search consultancy: event UX), YardGEO (GEO marketing agency), MarketScale (B2B content platform), Pay Dirt Digital (agriculture and AgTech), Grow Curriculum (education platform).
Designed UX for engineering-heavy internal tools and B2B products, translating complex requirements, system constraints, and workflows into structured information architecture and user flows.
- Worked closely with engineers throughout engineering-led product development, turning business and technical requirements into wireframes, prototypes, and product structures while adapting designs to implementation constraints.
- Designed UX for AI-powered features within B2B products, working with engineers to integrate new capabilities into existing product workflows.
- Contributed to products including a competitive programming platform, PCB/electronics simulation tool, and stealth software-to-hardware product; much of the work was NDA-protected.
Client-facing UI/UX designer at a 30-person B2B agency, working with manufacturing, industrial, and technical companies.
- Collaborated with clients, subject-matter experts, strategists, Art Directors, and developers to turn technical requirements into information architecture, user flows, wireframes, prototypes, and UI.
- Cope Material Selector: designed the UI and UX for a tool helping customers select plastic materials based on technical specifications and project requirements, structuring hundreds of material options into a usable, self-serve selection workflow. The tool generated inbound lead flow for sales and automated questions the team previously fielded by phone.
- Electro-Spec: redesigned the UX and information architecture for a precision plating supplier serving aerospace, medical, and telecommunications markets, restructuring complex technical content around how engineers and buyers search for information. The redesign contributed to 67% growth in sessions/page views and 159% growth in quote requests.
- Big Box: redesigned the user journey and information architecture as part of a Drupal-to-WordPress migration, simplifying navigation, content hierarchy, and conversion paths while preserving existing SEO equity. The new site achieved a 44% increase in organic keywords in its first 12 months.
Sole in-house UI/UX designer across four hotel properties, working with leadership, developers, and an external web agency to improve the digital customer journey.
- Audited 50 pages and identified 35 UX issues and 3 bugs, then rebuilt the navigation, redesigned core components, and improved the design system. Changes remain live across all four hotel websites.
- Ran user testing to find areas for improvement.
- Led the Arenas to Faern rebrand across hotel signage, restaurant and bar menus, guest collateral, internal templates, event flyers, and master decks.
Designed and developed Shopify stores for 250+ U.S. e-commerce clients, working across themes, page templates, product and collection structures, metafields, apps, and Shopify Flow. Also did email design and ran marketing campaigns, including high-conversion website strategies that delivered up to 98X ROI for some clients.
- Applied conversion, SEO, and customer-journey strategies across retail and wholesale e-commerce, shaping site structures and purchasing journeys around customer and business needs.
- Worked within Vodafone Digital, collaborating with the CX, UX, product, and engineering teams on customer-facing digital experiences.
- Contributed to the dark-mode conversion of Vodafone’s mobile app, adapting existing interfaces and components across the product.
- Designed lo-fi and hi-fi prototypes for Shake It, a gamified in-app rewards feature, focusing on user flows and interaction patterns.
- Worked within Vodafone’s established design system, applying existing components and UI patterns.
- Designed responsive company-wide newsletters and digital communications, creating content for different audiences and devices.
- Participated in Agile sprints, design reviews, and cross-functional discussions with product, engineering, and CX stakeholders.