FigmaUI/UX Design
Adobe Creative CloudGraphic Design
StorybookComponent Documentation
ClaudeAI Collaborator
TrelloProject Management
CursorAI Code Editor
JiraProject Management
NotionNotetaking
MiroWhiteboarding
CanvaGraphic Design
SlackCommunication
MyMindExtension of my mind
I design UI/UX, brand, and marketing work for startups, agencies, and in-house teams, mostly B2B and technical products. My process runs from user research and wireframes through interactive prototypes and dev-ready specs, usually working directly with product leads and engineers to get things shipped.
Designed UX for engineering-heavy internal tools and B2B products, translating complex requirements, system constraints, and workflows into structured information architecture and user flows.
- Ran discovery with engineers on technical requirements and constraints, then turned that into wireframes, interactive prototypes, and final UI, adapting designs to implementation limits as they came up.
- Designed UX for AI-powered features inside existing B2B products, mapping new capabilities into workflows users already knew.
- Contributed to products including a competitive programming platform, PCB/electronics simulation tool, and stealth software-to-hardware product; much of the work was NDA-protected.
Client-facing UI/UX designer at a 30-person B2B agency, working with manufacturing, industrial, and technical companies.
- Worked directly with clients, subject-matter experts, and developers to turn technical specs into information architecture, user flows, wireframes, prototypes, and final UI.
- Cope Material Selector: designed a self-serve tool that lets customers filter hundreds of plastic materials by technical spec instead of calling in. It replaced phone-based inquiries and started generating inbound leads for sales.
- Electro-Spec: redesigned the UX and information architecture for a precision plating supplier's site, restructuring technical content around how aerospace, medical, and telecom buyers actually search. Sessions and page views grew 67%; quote requests grew 159%.
- Big Box: redesigned the user journey and IA for a Drupal-to-WordPress migration, simplifying navigation and content hierarchy while preserving existing SEO equity. Organic keywords grew 44% in the first year.
Sole in-house UI/UX designer across four hotel properties, working with leadership, developers, and an external web agency to improve the digital customer journey.
- Audited 50 pages, logged 35 UX issues and 3 bugs, then rebuilt the navigation, redesigned core components, and expanded the design system. Changes are live across all four hotel sites.
- Ran moderated usability tests with guests and staff to validate navigation and booking-flow changes before rollout.
- Led the Arenas-to-Faern rebrand across signage, restaurant and bar menus, guest collateral, internal templates, event flyers, and master decks for all four properties.
Designed and built Shopify stores for 250+ U.S. e-commerce clients, covering themes, page templates, product and collection structures, metafields, apps, and Shopify Flow.
- Optimized product pages and checkout flows for conversion and SEO across retail and wholesale storefronts, adjusting structure based on customer behavior.
- Designed email campaigns and conversion-focused site strategies, with some clients seeing up to 98X ROI.
- Collaborated with CX, UX, product, and engineering teams on customer-facing features for the Vodafone Digital app, working within the existing design system.
- Adapted existing interfaces and components for the dark-mode conversion of Vodafone's mobile app.
- Designed lo-fi and hi-fi prototypes for Shake It, a gamified in-app rewards feature, focusing on user flows and interaction patterns.
- Designed responsive newsletters and digital comms for different audiences and device sizes.
- Took part in Agile sprints and design reviews with product, engineering, and CX stakeholders.
A one-week training program on HTML, CSS, JS, and Bootstrap. Built a complete website at age 16 as part of Vodafone's #CodeLikeAGirl initiative, which introduced girls aged 13–18 to programming and business concepts through practical website projects.
Led a 4-person interdisciplinary team through a 3-day sprint to design JobNav AT, a web tool helping users with limited language skills access employment information in Austria. Facilitated the full design thinking process, built all wireframes and hi-fi prototypes, and pitched to a jury of five.