About

I got into design pretty early. At 18, right out of high school, I landed my first design job with a few school sketches and flyers as my portfolio. That turned into four years at a US-based marketing agency, where I grew from graphic design into running full campaigns.

Since then, I’ve worked across freelance, agency, and in-house projects, gradually moving into UI/UX. I like being somewhere in between: thinking through how something works while still caring about how it looks and feels.

My academic path has been a bit all over the place, in a good way. I studied Business Informatics in Albania, went on Erasmus to Slovenia, and eventually moved to Vienna for my master’s in Media and Human-Centered Computing at TU Wien. Along the way, I studied Digital Innovation and User Experience and researched at an HCI lab in Madrid, then spent a few months in Tenerife finishing my thesis on dark patterns.

That mix of business, technology, HCI, and visual design shapes how I work: understanding the bigger picture, getting into the details, and making complicated things feel simple.

When I’m not designing, I’m usually designing for fun. Otherwise, you’ll find me taking care of a plant, bothering a cat, or trying to find my way back to the sea. I grew up close to it, and apparently that never really wore off.